SOFTY WIPES DIRECT TO CONSUMER INFLUENCER MARKETING CAMPAIGN
INCREASED REACH & SALES
The goal of the campaign is to increase reach and brand awareness of the Softy wipes product line to sell out inventory.
AUTHENTIC CONTENT CREATION
Partnered with talent to create authentic content that showcases the product in use, on kitchen counters, home cleaning projects, and disinfecting hands.
GROWTH & ENGAGEMENT
Managed Softy Wipes social media platforms to amplify influencer content creation, increase platform engagement, and communicate directly with customers seeking information.
THE ONE MONTH CAMPAIGN GENERATED:
2,909 Hits to Website from Affiliate Content
7.75% Conversion Rate
$8,816 Gross Sales
2,700 Units Sold- Selling Out Inventory